Our Web Design and Development Process

The RedWire Host Internet Solutions’ website design and development process follows our unique methodology that leverages our extensive industry expertise to help you achieve lasting success. Proper Planning is our “secret sauce” that ensures a successful implementation!

The first step in our process of creating a successful website is to clearly articulate a viable online strategy. By understanding what the site needs to accomplish, the right decisions can be made. For this reason, at RedWire Host Internet Solutions our process begins with a team of consultants researching your online business, its target audience and its competitive environment through intensive data-collection and analysis. Based on these findings, RedWire Host Internet Solutions defines the website strategy, including the site’s goals, success metrics and value proposition.

The online strategy is described in a holistic and comprehensive blueprint document called the Ecommerce Requirements Specification (ERS). The ERS also includes Creative, Functional, SEO, Search, Content and Technical Requirements. Additionally, the ERS recommends to what extent custom development and 3rd Party Applications will be necessary during implementation, or whether standard ecommerce website tools could suffice.

The next step is visualizing all the ERS requirements through functional design. The functional design provides a visual blueprint and map of the website through Information Architecture wireframes, sitemaps and process flows.

From there, the development and implementation phase begins, which RedWire Host Internet Solutions terms the Ecommerce Development Module (EDM). The EDM encompasses all the design, coding, QA, User Acceptance Testing, Migration and Launch processes that are involved in any professional website development. Each step is planned in advance in the ERS phase, and then our implementation is carefully choreographed and managed to ensure the best results.

Why do we bother with the ERS? The answer is simple: you wouldn’t build a house without an architect and a blueprint, and you shouldn’t build a website without a digital equivalent. If you want your digital ‘storefront’ to crumble, the surest way to ensure failure and waste untold time and money is to skip proper planning and jump blindly into implementation. We swear by our ERS and EDM processes because they work!

The chart below illustrates the components of the ERS and EDM development flow: